search engine optimization (SEO)

Websites in today's world of internet technology offer an incredible opportunity for a company to market its products and services to a worldwide market, a showcase potentially visible to millions of potential new customers. However, the mere presence of your company on the web does not guarantee adequate visibility on search engines which are the main way people look for products and services online.

The statistics confirm that after the first 2-3 pages of search engine results, if your website hasn't been listed people very rarely go onto further pages, rendering your site virtually invisible. Its like having a shop on a street that nobody passes, only those people who know you already and have visited your shop. The probability of you acquiring new customers is almost none.

High visibility can be achieved through optimizing the code and references on your website (Search Engine Optimization (SEO)) to achieve a higher ranking on search engines. A high search engine ranking for your website can be likened to moving your virtual store from an alley to the main street in the center of a big city.

Planning and conducting an SEO campaign is a job that requires time and industry experience as well as a continuous monitoring of page trends in the search engine PageRanks...

Lamar Web offer natural SEO services in Italian, English and German languages for those companies wishing to optimize their website design for search engine ranking. We also provide a pay-per-click SEO service for companies wishing to embark on a funded internet marketing campaign to achieve higher search engine ranking. Both can bring surprising results!

SEO natural search engine rankings

Lamar Web provides natural SEO services which includes these stages:

a customer interview during which SEO campaign objectives are defined and an initial assessment of the keywords or phrases (the words with which the client wishes to be found by users on the Web) is made.
an analysis of the potential online market and the online strategies of competitors in the same field, keyword analysisto associate keywords to each page of the site, chosen from among those proposed by the customer and results these keywords achieve in search engines.
optimization of the website's programming code and page content on each web page to create natural structure, ready to be submitted to any of the major search engines (such as Google, Bing and Yahoo!). We can also provide a text copywriting where required.
consultancy on how to get free links to your site. More links often contribute to a higher search engine positioning.
tracking of internet traffic to the customer website based on SEO keywords earlier identified and analysis of which keywords would benefit the most from subsequent tuning.

Results can generally start to be seen during the first month of an SEO campaign. Search engines are constantly changing the techniques they use to catalogue and index pages and websites and a high placement on the search engines can not be guaranteed, but usually with a choice of targeted keywords, the results are always very satisfactory. Contact Lamar Web for a free SEO estimate today.

SEO pay per click

If you want immediate results you need to use pay per click and fund the placement of adverts with a link to your website in the sponsored section of a search engines search results.

How often you come up on listings depends on how much you want to pay for an ongoing campaign. Every time one of your links is clicked on a search engine a small fee is incurred. Lamar Web can design and implement a pay per click SEO campaign using Google AdWords on the world's number 1 search engine, Google.

Using Google AdWords, Lamar Web can create and run Google based internet adverts for your business quickly and easily. The adverts run on Google and its advertising network and are linked to the keywords chosen by the customer. Google AdWords offers measurable results and a perfect control over a target market, your campaign spending and how your adverts are performing.

Contact Lamar Web for more information and to study with us AdWords the best strategy for your company.